Marketing

Marketing teams are one of our focus groups along with sales. We often write on marketing strategies, metrics and tools that can make the life of an executive and an admin easier. This page has all such articles.

Email Marketing Is Here to Stay. Here’s Why.

Conservative estimates say that approximately 400 trillion emails have been sent in just the last four years, which says something about how effective a marketing tool emails are. Read on to find out if email marketing is the right strategy for your business.

Collecting Content Marketing Analytics using CloudFiles

Secure document sharing & tracking is a core offering of CloudFiles. In this article, we cover the various features that enable marketers to collect marketing analytics through CloudFiles. This includes Campaign Tracking with ungated as well as Content Marketing Analytics & exporting analytics