Marketing

Marketing teams are one of our focus groups along with sales. We often write on marketing strategies, metrics and tools that can make the life of an executive and an admin easier. This page has all such articles.

Lead Segmentation: Why, What, When, Where...

Lead segmentation is a great way to group customers and satisfy their needs. It's the core of any marketing operation to ensure smooth customer journey based on their needs and wants. Let's explore the why, what ,when and where of lead segmentation.

The Permanent Changes in Marketing Brought by COVID-19

Covid has caused huge damage all around the world. However, this disaster also set foot to change the nature of businesses all around. People and businesses have changed their nature, so let's explore how marketing has evolved post the pandemic.

10 Best File Sharing Apps for Sales and Marketing in 2021

The online footing of businesses in the past few years have raised the need for faster and reliable sharing of documents and files more than ever before. Almost all major business operations are performed online these days.

10 Best File Sharing Apps for Sales and Marketing in 2021

Find the best file-sharing services for sales and marketing operations to get the best-in-class ROI. Get pricing, Pros and cons details and choose the best tools for your business.

Email Marketing Strategy for Beginners By CloudFiles

A beginners guide to learn about email marketing strategies and get started in the world of marketing and understanding your customer's needs and wants.

Know How To Write An Effective Customer Case Study

Case study marketing works for every business. According to content marketing strategists, case studies can boost the revenue by 108.3%! We talk about IBM, and how it uses case studies effectively. We also talk about DOs and DONT's of case-study writing for digital marketing

Limitations of engagement metrics for email marketing

Email marketing has been embraced by almost all marketers. To determine the campaign's success and measure the results of your efforts, you need an objective criterion. Let's understand some of the primary reasons behind why these email engagement metrics can go wrong.

10 Best HubSpot Plugins For Marketing Teams

Businesses love inbound marketing. HubSpot comes in with numerous pre-installed HubSpot marketing features. Additionally, with an expansive list of HubSpot integrations, it is your one-stop marketing solution. In this article, we identify 4 areas in HubSpot that benefit from integrations.

Leveraging ebooks for an Effective Digital Marketing Strategy

E-books are gaining prominence as one of the best marketing strategies. Statistical findings conform to this reality. To make the most out of e-books as an effective content marketing strategy, one must take heed of some simple recommendations and be aware of common pitfalls.

How many files are there in the world?

In the horde of various emerging technologies, "Cloud" is one such creation that has exploded the total number of digital files in the world. At a conservative estimate, there are 15 trillion files in the world. Check out our breakdown on these.